Executive Presence: The Bates Model

Executive presence is about inspiring confidence, trust, and action. The Bates ExPI™ Model breaks this down into three essential dimensions: Character, Substance, and Style.

1. Character: The Foundation of Trust

Character reflects who you are at your core. Leaders with strong character demonstrate authenticity, integrity, and humility. They act with fidelity to their values, show genuine concern for others, and maintain composure under pressure. These qualities make people believe in you.

2. Substance: The Depth of Leadership

Substance is about the wisdom and judgment that guide decisions. Leaders with substance exhibit practical wisdom, confidence, and vision. They inspire commitment, inform action, and lead teams beyond expectations. Substance ensures that leadership isn’t superficial but grounded in insight and foresight.

3. Style: The Power of Influence

Style is how leaders communicate and connect. It includes appearance, intentionality, and assertiveness—skills that motivate and sustain performance. Leaders with strong style adapt their presence to the situation, clarify direction, and speak up with confidence while fostering inclusiveness and collaboration.

Why It Matters: Executive presence is cultivated. By balancing character, substance, and style, leaders can build trust, inspire action, and create lasting impact.